Swan Racing (www.swanracingteam.com), a leading professional stock-car racing team, announced today that it has partnered with SMS Audio (www.SMSAudio.com) for an exclusive agreement to be an associate sponsor on the team’s No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 NASCAR Sprint Cup Series seasons. SMS Audio is an American consumer electronics manufacturer of headphones and audio products, founded by entertainer and entrepreneur Curtis “50 Cent” Jackson.
“Swan Racing is very proud to partner with a growing worldwide brand like SMS Audio and to include an entrepreneur like 50 Cent as part of our team,” said team owner Brandon Davis. “The SMS Audio brand will be featured on both our cars and I know our fans are going to love the product.”
50 Cent, who is a successful musical artist, entrepreneur, investor and actor serves as CEO of SMS Audio, which he founded in 2011. Created with the direct input from 50 Cent, SMS Audio has brought world-class audio products to consumers, delivering studio-mastered sound and unmatched durability and style.
“Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio,” said 50 Cent. “They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones – whether at track or at home.”
The partnership will include SMS Audio branding on both the No. 26 and No. 30 car, branding on the driver’s uniforms and Swan-branded SMS Audio headphones featuring drivers Cole Whitt and Parker Kligerman. In addition, 50 will be making appearances at races throughout the season, supporting the drivers and the partnership.