Kendrick Lamar and Chris Paul speak about the connection between sports and Hip Hop. They also discuss Jay Z, Drake and “Control’s” impact.

“When I heard [Lamar’s ‘Control’] verse, I immediately texted him and told him how crazy it was. Competition is what keeps you going. When I played against Steve Nash the first time, the night before, I couldn’t sleep. He’d just won MVP, and I couldn’t wait to compete against him. Now, it’s funny, I’m nine years into the league, and there are so many great young point guards in our league. They’re coming for me like I was going for Nash. It’s competition — it’s why we do this,” Paul says.

“Hip Hop and being a pro athlete go hand in hand. When they come together, it’s a win, not just for your business brand but also for culture. I always use the word ‘culture,’ because that’s first — everything else falls behind it. When they see that this guy loves rap the way he does, and this guy loves basketball like he does, the business is gonna flow behind it. This is the urban community. We’ve always been fascinated by and knowledgeable about sports. Now that you have people from this community in positions of power, like Jay Z and Drake, it’s only right that they spread their knowledge and love of the game. It’s passion, not just business. I mean, I’ve been to their houses — they’re watching each and every game,” Kendrick Lamar says.

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