50 Cent talks about his new Google Glass app and the increasingly visual nature of communication.

Fast Company got the chance to speak with the rapper turned entrepreneur about digital innovation, branding, writing, and the sometimes cutthroat world of technology.

Doing the crossover thing with Hollywood, how much of your brand is Curtis Jackson, how much is 50 Cent?

The separation from 50 cent and Curtis is when I’m irritated. When it’s hard circumstances I’m 50 Cent. What I’m doing is writing the roughest times in my actual life, in music. I’m creating that content that mirrors the dysfunctional behaviors in the environment that I grew up in. If someone doesn’t have room for growth, or is not open-minded to things changing, I think their limited thinking is going to leave them behind.

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