At CES 2014, SMS Audio, LLC, a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, debuts the SMS Audio Sport collection – which includes the SYNC by 50™ In-Ear Wireless Sport, STREET by 50™ On-Ear Wired Sport, and STREET by 50™ In-Ear Wired Sport headphones. Each pair of headphones in the line blends high-quality audio with the best in active-performance features. 50 Cent will be debuting the new Sport headphones for the first time, along with a showcase of existing SMS Audio products, at booth #21313 in South Hall 1.

“I’m a health and fitness fanatic, so a quality pair of headphones is an absolute must-have when I’m working out. I used my own ‘wish list’ of features as a benchmark when creating the Sport collection, and I’m extremely pleased with the final result – in addition to having our partner, NBA All-Star Carmelo Anthony, as the signature name on the product,” said 50 Cent, CEO of SMS Audio.

“SMS Audio is continually innovating the product line and we’re excited to show off the much-anticipated in-ear, wireless headphone as part of this collection at CES.”

Sonic caught up with 50 Cent at CES 2014 to talk about SMS Audio and his upcoming music.

“I want to put Animal Ambition out in the first quarter,” he said. “And then it’ll lead up to Street King Immortal. So it’ll be twelve weeks. That’s why I’m working so hard, when I leave here I go straight back to record again.”

50 Cent added that Animal Ambition carries a shared sound and theme throughout. “With Animal Ambition, the project is about prosperity,” he said. “I got an interesting way of writing it, ‘cause I wrote it from a distorted vision or viewpoint. When Biggie was doing ‘Damn, niggas wanna stick me for my paper, damn,’ that’s about when you get something, the effects of others responding to you doing better,” he said of The Notorious B.I.G.’s song “Warning.” “The jealousies connected to it, there’s so many different ways to write it, that the album has those facets to it. The overall theme is ambition and prosperity.”

Watch the full interview below.

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