SMS Audio, LLC (, a premier audio headphone and accessories brand from Curtis ‘50 Cent’ Jackson, today announces that six-time NBA All-Star and NCAA Champion, Carmelo Anthony joins SMS Audio as an investor/partner and advisor. As part of his new role with SMS Audio, Anthony is also a brand ambassador for SMS Audio worldwide.

“50 Cent approaches SMS Audio the same way I do each of my games – with focus and passion,” said Mr. Anthony. “SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard – I look forward to representing such an innovative global brand.”

Since entering the NBA, Anthony has emerged as one of the most well-known and popular players in the league and currently plays for the New York Knicks, and is the team’s 2012/2013 scoring champ. Named to the All-Rookie team, he was also part of the All-Star and All-NBA teams six times. Anthony led the Nuggets to two division titles and to the playoffs every year from 2004 to 2010. As a member of the USA National Team, Anthony won a bronze medal at the 2004 Olympics and gold medals at the 2008 and 2012 Olympic Games.

Anthony marks the second celebrity to get involved with SMS Audio as an investment partner. In 2011, mega-producer Timothy “Timbaland” Mosley also became a partner, bringing his unparalleled music production background to the brand.

“Carmelo Anthony is one of today’s premier athletes and is known globally for both his sportsmanship and his philanthropic endeavors,” said 50 Cent, CEO of SMS Audio. “He perfectly embodies the values behind SMS Audio and we’re excited to have him representing our brand – Providing Superior Sound Quality through Innovative Audio Products.”

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