Legends Unite with the G-SHOCK x Eminem Limited Edition 30th Anniversary Timepiece

Casio America, Inc. is pleased to celebrate the 30th anniversary of their G-SHOCK watch brand by announcing a collaborative limited edition release with hip-hop legend Eminem. The GDX6900MNM-1 timepiece, available December 7, 2013, takes the newly-revamped XL-6900 watch face and personalizes it with Eminem iconology for a watch that is not only ruggedly functional, but also stylish & streetwise.

Being one of the most recognized and accomplished hip-hop artists of our time, this limited edition collaborative watch with Eminem crowns a long history of hip-hop partnerships for G-SHOCK.

Available in matte black with black dial and black reverse LCD, the GDX6900MNM-1 pays homage to Eminem’s rise from one of the Worlds most rugged urban terrains – the streets of downtown Detroit. As tribute, the skyline of Detroit is printed in bold red on the upper watchband. The watch face and band loop sport the reverse “E” from his stylized moniker, while the watchcase back and lower watch band are personalized with an autograph of his alter ego, “Shady”.

“With hip-hop it’s as much about where it’s from as who it’s for,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans.”

The limited edition GDX6900MNM-1 Eminem men’s watch will retail for $180, release December 7, 2013 through selected department stores and fashion boutiques, key jewelers, and the G-SHOCK NYC Soho store.

more information: GSshock.com

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