Casio America, Inc. is pleased to celebrate the 30th anniversary of their G-SHOCK watch brand by announcing a collaborative limited edition release with hip-hop legend Eminem. The GDX6900MNM-1 timepiece, available this December, takes the newly-revamped XL-6900 watch face and personalizes it with Eminem iconology for a watch that is not only ruggedly functional, but also stylishly streetwise.
The multi-talented Eminem, also known by his alter ego Slim Shady and by birth name Marshall Mathers, is a multi-platinum and 13-time Grammy Award winning rapper, as well as record producer, songwriter and actor. An avid watch collector himself, Eminem can be seen wearing G-SHOCK throughout many of his music videos and performances, making this collaboration a natural expression of mutual respect and appreciation. Being one of the most recognized and accomplished hip-hop artists of our time, this limited edition collaborative watch with Eminem crowns a long history of hip-hop partnerships for G-SHOCK.
Available in matte black with black dial and black reverse LCD, the GDX6900MNM-1 harkens to Eminem’s darker past in the crumbling city of Detroit, the skyline of which is printed in bold red on the upper watch band. The watch face and band loop sport the reverse “E” from his stylized moniker EMINƎM, while the watch case back and lower watch band are personalized with an autograph of his alter ego, reading “Shady”. This attention-grabbing watch also has the rugged functionality that sets the G-SHOCK brand apart, with Shock Resistance, 200M Water Resistance, Auto LED Super Illuminator, 5 Daily alarms with Flash Alert, 48-City World Time, and Multi-Home settings for worldwide touring.
Eminem’s 8th studio album is expected to release later this year.